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Research reports

Barclaycard responses

In the Campaign Evaluation Study (Sloare Research),it was found that 32% of all those claiming to recallBarclay advertising replied "Barclaycard" and nothingelse. The purpose of this research was: 1. To isolate respondents who responded...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Barclaycard responses. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/barclaycard-responses


Research reports

Qualitative research on three commercials for Gold Blend

The research was required on three commercials forGold Blend: South America; Computer and DinnerParty. It is understood that previous researchhad been carried out on these commercials whichhad been instrumental in determining the orderin which they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 21, 1973
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Citation

, C. (1973a, May 21). Qualitative research on three commercials for Gold Blend. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-three-commercials-for-gold-blend


Research reports

Qualitative research on Stregene new packing and advertising

This research was undertaken in order to examinereactions to new packaging and advertising forStergene, amongst a sample of users and non-users.The new packaging and advertising had been developedaround the already tested concept of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Qualitative research on Stregene new packing and advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-stregene-new-packing-and-advertising


Research reports

Persil automatic advertising evaluation

This report gives the results of allevaluation of Persil Automatic Advertising. An earlier report  contains background attitudesto Bold and Persil Automatic, drawn from bothstudies, which are relevant to consumers' reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Persil automatic advertising evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/persil-automatic-advertising-evaluation


Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973
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Citation

, C. (1973a, April 08). Qualitative research on Aquasil press advertising concepts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-aquasil-press-advertising-concepts


Research reports

Qualitative research on Benson & Hedges 'driving' commercial

Collet, Dickins on and Pearce has produced a commercial for Benson & Hedges Mellow Virginia pipe tobacco inkeeping with the general theme of previous commercialsfor this brand- using the platform of  'Live in peacewith your pipe' and showing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 17, 1973
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Citation

, C. (1973a, March 17). Qualitative research on Benson & Hedges 'driving' commercial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-benson-hedges-driving-commercial


Research reports

Qualitative research on fine blend commercials 'Hedgecutter' and 'Cafe'

The research was required to examine the commercial "Cafe"for Nescafe fine Blend, both as a launch commercialin its own right and as the successor to the first launchcommercial "Hedgecutter". About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
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Citation

, C. (1973a, February 03). Qualitative research on fine blend commercials 'Hedgecutter' and 'Cafe'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fine-blend-commercials-hedgecutter-and-cafe-


Research reports

Qualitative research on Black Magic commercials

The research was required to evaluate new approaches('Assignation' and 'House Opposite') for advertisingBlack Magic, and to establish the developmentpotential for these approaches. The central objectives of this research were toexamine what...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
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Citation

, C. (1973a, January 08). Qualitative research on Black Magic commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-commercials


Research reports

Golden Churn

Following preliminary research on Golden Churn new conceptand packaging J.W.T.have produced two storyboard commercials as a possibleadvertising campaign. They have also made modificationsto the pack designs for Golden Churn. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
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Citation

, C. (1973a, January 08). Golden Churn. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/golden-churn